Sales and Marketing

ASBDC Online Learning Programs

These online learning programs require about 3-hours to complete. To register for any of the following programs, contact the ASBDC Lead Center at 1-800-862-2040 or (501) 324-9043 or click on the Register Now button to register online.

Seminar Highlights: This online course describes the fundamentals of the most important aspect of any small business: marketing. Learn the concepts taught in college-level marketing courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning. more

Seminar Highlights: Creating Buzz is one of the most comprehensive online courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal small business marketing plans, the lessons taught in this course are paramount to anyone growing an organization. more

Seminar Highlights: This online course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential. more

Seminar Highlights: This online course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes. more

Seminar Highlights: This online course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix. more

Seminar Highlights: In an depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan. more

UA Fayetteville SBDC

To register for any of the following programs, contact the UA Fayetteville SBDC at (479) 575-5148 or click on the Register Now button to register online.

Seminar Highlights: Tradeshow marketing is often overlooked as an effective tool for reaching target customers. This seminar will take small business owners through the steps for creating an effective tradeshow look, as well as how to effectively market your business so you stand out among the other exhibitors. Tradeshows are the perfect place to make face-to face contact with potential customers and begin the process of building relationships%u2014the key to an effective marketing plan.
Speaker: Ken Abernathy, PromoDepot

ASU Jonesboro SBDC

To register for any of the following programs, contact the ASU Jonesboro SBDC at (870) 972-3517 or click on the Register Now button to register online.

Seminar Highlights: It is essential for start-up and existing businesses to do some type of marketing to publicize their product or service. In fact, everything done in order to promote a business is considered marketing. This workshop gives creative and resourceful ideas for marketing your business and provides insight on how to understand customer needs and find the means by which to satisfy those needs on a small budget.
Speaker: Susan Glasgow, ASU SBDC Training Coordinator
Cosponsor: Liberty Bank; Baxter County Library; Mtn. Home Chamber of Commerce

Seminar Highlights: As the Cheshire Cat said to Alice, "If you don't know where you're going, any road will take you there." So it is with marketing your business. Creating a marketing plan keeps you on a path toward a goal and gives you a way to measure your progress. This seminar will give you common sense ideas on creating and actually using your marketing plan to guide your business.
Speaker: John Riggins, Owner, The Riggins Group
Cosponsor: EAPDD; Jonesboro Regional Chamber of Commerce

Seminar Highlights: It is essential for start-up and existing businesses to do some type of marketing to publicize their product or service. In fact, everything done in order to promote a business is considered marketing. This workshop gives creative and resourceful ideas for marketing your business and provides insight on how to understand customer needs and find the means by which to satisfy those needs on a small budget.
Speaker: Susan Glasgow, ASU SBDC Training Coordinator
Cosponsor: Main Street Osceola; Osceola Chamber of Commerce

SAU Magnolia SBDC

To register for any of the following programs, contact the SAU Magnolia SBDC at (870) 235-5033 or click on the Register Now button to register online.

Seminar Highlights: Many business owners consider marketing to be just advertising and selling. They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and inexpensive but also effective for any size business.
Speaker: Felicia Bozeman, SAU ASBDC Training Coordinator
Cosponsor: CCCUA/SBAE and Little River Chamber

UA-Monticello SBDC

To register for any of the following programs, contact the UA-Monticello SBDC at (870) 222-4900 or click on the Register Now button to register online.

Seminar Highlights: Do you and your employees realize behavior towards customers can make or break your business? This program covers customer turnoffs and feedback, behaviors that engage customers (internal and external), exceeding expectations, and overall great service.
Speaker: Paul Smith, Hospitality Management Instructor

Seminar Highlights: Your business has a website! Now what? Regardless of your developer's sophistication, you need to know if your site has the underlying components to be recognized by the leading search engines. Their indexing formulas evolve constantly, and your best efforts to be found can actually cause your site to be disregarded.
Speaker: Kathryn Peacock, Center Director

Arkansas Small Business Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
Phone: 501.683.7700 Fax: 501.683.7720

Privacy Statement
webmaster@asbdc.ualr.edu

The Arkansas Small Business Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran’s status, or disability.