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Technology Commercialization Model

  Technical Market Business

Investigation

Technology
Concept Analysis
Market
Needs Assessment
Venture Assessment
Development Phase

Feasibility

Technology Feasibilty Market Study Economic Feasibility

Planning

Engineering Prototype Strategic Marketing Strategic Business Plan

Introduction

Pre-Production Prototype Market Validation Business Start-Up
Commercial Phase

Full Scale Production

Production Sales and Distribution Business Growth

Maturity

Production Support Market Diversification Business Maturity

© 1999 H. Randall Goldsmith, Ph.D.

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