Technology Commercialization Model
| Technical | Market | Business | |
Investigation |
Technology Concept Analysis |
Market Needs Assessment |
Venture Assessment |
| Development Phase | |||
Feasibility |
Technology Feasibilty | Market Study | Economic Feasibility |
Planning |
Engineering Prototype | Strategic Marketing | Strategic Business Plan |
Introduction |
Pre-Production Prototype | Market Validation | Business Start-Up |
| Commercial Phase | |||
Full Scale Production |
Production | Sales and Distribution | Business Growth |
Maturity |
Production Support | Market Diversification | Business Maturity |
© 1999 H. Randall Goldsmith, Ph.D.
