9/16/2009
3 Ways to Convert Web Visits to Sales
by Timothy Lee, Associate Extension Specialist, UALR Lead Center
The Wall Street Journal recently published an article by Raymund Flandez on three ways to increase sales conversions on a Web site. Flandez recommended:
1. Click 2 Phone. Technology now exists to add a button to your site for visitors to click and initiate a telephone call to your business. Customers need only click an icon and enter their cell, home or business phone and the Click 2 Phone software will dial your business and ring the customer's telephone. A spa in New York reports a 5-10 percent conversion ratio (2 percent is the Internet norm) for about a $250 per year cost.
If this sounds like something you'd like to try, then visit Jajah.com and explore Jajah Buttons. You might also visit BoldCall.com and Callverse.com.
2. Chat. A home improvement business added Internet chat to its site, resulting in 300 new daily customer interactions. About 9 percent of chats were converted to sales. For as little as $29 per month, businesses can start with BoldChat Basic at http://BoldChat.com.
3. Try-before-you-buy. Brendan Quirk, owner of Competitive Cyclist in Little Rock, has seen a 60 percent conversion rate with his nationwide demo program. Brendan will let your try one of his $4,500 bikes for 2 weeks for just $300, which he credits towards purchase. Brendan's program eliminates buyer's regret, a major obstacle in luxury purchases.
Web site owners should read the complete article at WSJ.com:
http://online.wsj.com/article/SB125207251462486505.html
