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10/10/2006

Cashing in on International Trade
by Kristen Bextermueller, Graduate Assistant, UALR Lead Center

Global connectivity is ever-increasing and world populations are swelling. The trend for exporting is on the rise. Why not provide your product to new customers outside U.S. borders?

Making the decision to expand your small business internationally may seem daunting; however, many of the same basic business strategies used in the U.S. can also be utilized when exporting. Research and preparation are key to establishing different target markets/cultures and applying proper management techniques.

Exporting offers businesses the following ways to cash in on international trade:

• Additional untapped markets and demand
• Increased customer potential
• Supplementary profits
• Improved competitive position within the global marketplace

For more information, visit the U.S. Government¡¦s Export Portal website at www.export.gov or the U.S. Export Assistance Center of Arkansas website at www.buyusa.gov/arkansas.

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.