9/11/2006
Marketing Tips for Home-Based Business Owners
by Amber Jackson, Graduate Assistant, UALR Lead Center
All of us can probably recite the slogans of large companies like Wal-Mart or McDonald’s, but what about the home-based businesses that don’t have millions to spend on an advertising campaign? How do these small businesses develop a marketing strategy that is affordable yet effective? AllBusiness.com developed a list of ten tips that can help a home-based business owner create buzz about their product or service.
Among the tips were some of the more traditional ways to market, such as developing a website that is creative and easy to navigate. A well-designed brochure or piece of direct mail can also prove to be a cost-effective way to reach your target market. Both should be informative and eye-catching so that they aren’t tossed out as junk mail.
The article also mentions other, less obvious marketing tips that home-based business owners can easily implement. Your voicemail message can be used to promote your business. Looking for free publicity? A press release informing the public of your new product or service may be the best place to start.
Of course, word-of-mouth is often the best way to get others to try your product or service. Keep your current customers happy and they will end up being your best advertisers.
For the complete list of marketing tips for home-based business owners, visit the following website:
http://www.asbdc-us.org/AllBusiness_0826.pdf
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