printable version

10/10/2006

Are you Spending Your Advertising Dollar Correctly?
by Jennifer Bonds, State Training Coordinator

Do you want to learn to more effectively spend your advertising dollar? Then try the Arkansas SBDC's SmallBizU online training course Understanding Advertising and Promotions.

This course takes an in depth look at defining your audience, objectives, and advertising platform. It discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan.

The course is only $30.00 and takes an estimated 3.0 hours to complete. You will also get the following course tools free:

• Marketing Segmentation Worksheet
• Fine Tuning Your Ad Budget
• Positioning Worksheet
• Marketing Media Calendar
• Marketing Plan Outline

Register online at: asbdc.ualr.edu/smallbizu. If you are not familiar with eLearning, please take the FREE SmallBizU tutorial available at the same web address.

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.