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9/26/2006

Learn to Conduct Your Own Market Research
by Jennifer Bonds, State Training Coordinator

Interested in market research, but don’t know where to start? Then try the Arkansas SBDC's SmallBizU online training course Market Insight and Research.

This course provides the process steps of conducting market research and how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.

The course is only $30.00 and takes an estimated three hours to complete. You will also get the following course tools free:
• Market Research and Analysis Spreadsheet
• Customer Segmentation
• Consumption Chain Analysis
• Zip Code Demographic Segments
• Psychographic Research

Register online at: asbdc.ualr.edu/smallbizu. If you are not familiar with eLearning, please take the FREE SmallBizU tutorial available at the same web address.

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Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
Phone: 501.683.7700   Fax: 501.683.7720

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.