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9/26/2005

Is Participating in a Trade Show Right for Your Business?
by Heather Robinette, Business Consultant, UALR Lead Center

Because a great deal of time and effort, not to mention money, are invested in participating in a trade show, it is important to assess whether or not the event is a fit for your business. Therefore, it is best to learn as much as possible about the show before deciding to participate. Assess whether or not expected attendees fit within your target market. Consider talking with past exhibitors to gain a better understanding of attendance patterns in prior years.

Another key issue to consider is the cost. The cost of trade show participation isn’t limited to booth rental fees. Therefore, consider other costs such as the business display, promotional items, pre and post show correspondence, brochures and other business literature, staff time, door prizes, travel related expenses, etc.

For more information on participating in trade shows, contact the Arkansas Small Business Development Center at 501-324-9043.

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.