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9/12/2005

Advertising with Direct Mail
by Paul Considine, Center Director, SAU SBDC

Direct mail is a very cost effective method for a small business to use to promote services or products. Because of the one-on-one nature of direct mail, you can target specific individuals who have a need for your product, increasing the likelihood of making a sale. If you include a reply device, you will promote an immediate response from the customer.

A direct mail package can be designed to make an instant sale, open a dialogue between you and the customer, or simply inform/remind the potential customer that you are available to service their needs. Whatever the desired outcome of a direct mail effort, one fact remains. . . it is a proven way to reach customers because it is focused, can be predicted with accuracy, allows you to take your product to the customer, and is economical.

For more information on advertising and marketing techniques visit our web site at http://asbdc.ualr.edu/ or visit http://www.businesstown.com/marketing/directmail-overview.asp for an overview on direct mail marketing.

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Arkansas Small Business and Technology Development Center
University of Arkansas at Little Rock - College of Business
Donald W. Reynolds Center for Business and Economic Development
2801 S. University / Little Rock, Arkansas 72204
Phone: 501.683.7700   Fax: 501.683.7720

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.