11/1/2004
How to Make Cold Calls
by Daniel Seale, Graduate Assistant, HSU SBDC
Making a cold call doesn’t seem very appealing to most of us. The thought of making a personal visit or calling someone that we do not know causes us to be naturally uncomfortable. And to top that off, we are making the cold calls in order to sell something. To help break the ice a little do not make cold calls, but instead make cool calls.
Contact those that you are either familiar with or you are referred to by a friend.
Next, have a script that you have rehearsed and memorized. You don’t want to be fumbling for words or what to say next.
Another important tip is to never try to force the sale. Instead, inform the potential customer of your services or product. Let them decide if they need your service or product. Politeness and courtesy will go a long ways in communicating with a stranger, or near stranger.
And finally, always remember to thank your contact for their time, and leave them with your contact information should they have any questions.
For more information you can view these helpful WebPages:
http://www.1099.com/c/co/gw/na/naustin008.html
http://home3.americanexpress.com/smallbusiness/resources/expanding/coldcalls/
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