10/7/2003
Marketing: Simple and Sensible
by Kathryn Peacock, Center Director, UAM College of Technology - McGehee SBDC
You never get a second chance to make a first impression! That impression of your business may be formed in just thirty seconds of visual or verbal contact.
Your building or workplace: Next time you turn the key and head for your desk or workstation, pause to survey the surroundings. Are the premises clean, uncluttered and organized? Do customers have space to enter and get oriented before proceeding to shop or get assistance? Notice if you could alleviate stale or not-so-pleasant smells in the air. Be reminded that your business is a reflection of you, as well as your community
Your business card and stationery: An update and fresh look may be in order. You’re paying for the space on that boring fax cover sheet; use it for news or information about your business.
Publicity or public relations: Get noticed in a positive and public way by volunteering a needed service in your community. Issue a press release with newsworthy information like recognizing an employee or a significant business anniversary. Even shirts with your company logo create public awareness of your business.
Telephone and customer contact: Project the image you want. Rudeness is rampant--the unintentional result of informality and new technology. Business etiquette is not just stuff for tea parties. It is a marketing advantage needed by every person in your organization. Join us for:
Minding Your P’s & Q’s: Business Etiquette
Monticello, Chamber of Commerce, October 28
Call (870) 222-4900 to register.
Springdale, First National Bank, December 4
Call (479) 575-5148 to register.
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