Sample Internet Marketing / Search Engine Optimization Report
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Site/Page Analyzed
Web Page: http://asbdc.ualr.edu/
SEO keyword(s): arkansas small business
Page Status: (200) Server is up and page is available.
Domain Name & Web Page Address
Domain Name: asbdc.ualr.edu
SEO keyword/phrase NOT found in domain name. The presence of one or more search terms in the domain name is a major factor in search results placement.
Strongly consider purchasing a domain name that incorporates the targeted keyword(s) or phrase. Use hyphens(-) instead of spaces between words. Avoid having two or more hyphens as this often indicates over-optimization or spam.
Uniform Resource Locator (URL): http://asbdc.ualr.edu/
SEO keyword/phrase NOT found in uniform resource locator (URL). The presence of one or more search terms in the URL is a major factor in search results placement.
Consider using the search term as a directory or page name. Use hyphens(-) instead of spaces between words. Avoid having two or more hyphens as this often indicates over-optimization or spam.
Title & Meta Tags
Page Title: Arkansas Small Business Development Center - FREE consulting and Information!
Title tag found. Meets W3C standards.
SEO keyword/phrase found in title. Commendable
Ensure the title text is written to attract a discerning searcher. Once among the search results, this page is in competition with 9 other pages and as many as 13 ads. The title is a determining factor in click-through decisions.
Title tag starts with SEO phrase. Highly Commendable
Description: The UALR Arkansas Small Business Development Center (SBDC) provides FREE consulting and research services to both existing small businesses and to individuals starting a small business.
Description meta tag found. Commendable.
SEO keyword/phrase found in description meta tag. Commendable.
Description meta tag does NOT start with SEO phrase.
Consider editing the description meta tag to start with the targeted SEO phrase. Then follow with 1-2 short sentences which repeat the targeted SEO phrase or keywords. For example:
arkansas small business. arkansas small business are a specialty of [company]. Click now for more on arkansas small business.
Keywords: Arkansas Small Business Development Center, Arkansas SBDC,ASBDC, small business, FREE consulting, business information, starting a business
Keywords meta tag found. Commendable.
SEO keyword/phrase found in keywords. Commendable.
Keywords start with SEO phrase. Highly Commendable.
Robots: all
Page Content
H1 Heading: Writing a Business Plan?
H1 heading tag found. Commendable.
SEO phrase NOT in H1 heading tag. As the submitted SEO phrase was not found inside the first set of H1 tags encountered, consider editing the H1 tags to include either the SEO phrase or 1-2 keywords from the SEO phrase.
H2 Heading: not found
H2 heading tag NOT found. Strongly consider using the H2 tag set for section headings on text pages and for category names in catalogs. The use of the H2 tag set is an indicator of a more formal, well designed page. The Google ranking algorithm seems to rank pages with an H2 heading tag containing matching search terms higher than those without.
As the default style for H2 in most browsers is large bold text, consider using a CSS style sheet to set the style of the H2 tag to a smaller, more attractive font. This results page uses the H2 tag as section headings, like "Page Content." The default stylesheet renders the enclosed H2 text in a smaller, left-justified and red colored font. A font size of 14 pixels (14px) is common.
H3 Heading: not found
H3 heading tag NOT found. Consider using the H3 tag set for sub-headings on text pages and for product names in catalogs. The use of the H3 tag set is an indicator of a more formal, well designed page. The Google ranking algorithm seems to rank pages with an H3 heading tag containing matching search terms higher than those without.
Ensure any added H3 tags include either the SEO phrase or 1-2 keywords from the SEO phrase.
1st Paragraph: the process of developing a business plan is as important as the end result. going through the business planning process allows the business owner to examine issues such as the market, industry dynamics, and financial feasibility. the business plan is not a static document. rather, it is dynamic and will change as the business grows and changes.
First paragraph found. The above text was found within the first set of paragraph tags encountered. If this is not the first true paragraph of the page, then consider some minor re-design of the underlying page markup.
SEO phrase NOT in the first paragraph. The Google ranking algorithm seems to rank pages where the first paragraph contains matching search terms higher than those without. Ideally, use the SEO phrase 2-3 times in the first paragraph. Alternatively, use the words in the SEO phrase individually 2-3 times.
Images: 15 images found.
Alternative text attribute found in 15 of 15 images. Commendable.
Ensure that alternative text is "descriptive and accurate." Image search engines like Google Images, use alternative text for ranking image results. Many consumers use these image searches to locate products. Use product names and category titles in writing your alternative text. Commendable.
Links: 35 links found.
Title attribute found in 35 of 35 links. Commendable.
Ensure that title attributes are "descriptive and accurate."
Word Density:
Most search engines perform a keyword density analysis to determine what a particular web page is about. This is a result of unscrupulous web site owners attempting to obtain first page search engine positions, by optimizing their title and meta tags with unrelated, but highly used search terms.
To a search engine, this web page appears to be about:
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If the above keywords do NOT match what you want the page to be about, consider rewriting the text portions, within the body of this web page, to use the desired keywords at a density between three-percent (3%) and six-percent (6%).
Other
XML Sitemap File
Sitemap.xml found. [Link] Commendable.
Ensure the sitemap.xml file has been validated and submitted to Google. For more information on validating and submitting sitemap files see "Using the Sitemap Protocol" at Google:
Favorite Icon
Favorite icon file found. [Link] Commendable.
Favicon Validator is a free online service that can be used to validate favicon files, link tags and related items on web pages.
CSS Style Sheet
Cascading Style Sheet (CSS) file extension found. Finding the .css file extension is an indicator that CSS files may be in use. CSS files hold style information, such as, fonts, text sizes, colors, margins, etc. Commendable.
Cascading Style Sheet (CSS) data in web page. Consider moving CSS data into a .CSS file outside of this document.
Statistics / Analytics
Google Analytics/Urchin detected. This site uses either Google Analytics or Urchin for tracking and analyzing visitor behavior. Commendable.
Ensure that measureable goals and sales funnels are defined and set up. Separate goals and sales funnels should be set up for purchases, contact form submissions, newsletter signups, contest and drawing submissions, and any similar customer interaction with the website.
Ensure user-defined customer segments are defined and in use. Google Analytics allows you to define custom segments and analyze the behavior of each segment. For example, you might segment visitors based on product categories (golf, hunting, soccer) or by response to a demographic question (gender, income, occupation).
If e-commerce transactions are occuring, ensure e-commerce tracking is enabled. With some simple additions to your receipt page, Google Analytics can automatically detect and record transaction and product information.
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