Arkansas Small Business and Technology Development Center

Positioning Master Class

108 Animated Slides - Approx. 2 Hours

Tutorial |

Course |

Evaluation

This online positioning course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace.

Brand positioning is about perceptions not products. Brand strategy is therefore planned in the mind and not the marketplace.

The Positioning Master Class puts forth and describes the available brand positioning strategies for you to use, including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition's brand.

This positioning course also presents the easiest way for you to get your brand into the prospect's mind and helps you to prevent the most common positioning mistakes.

While you complete the Positioning Master Class, you will learn about the 22 Immutable Laws of Marketing, including:

• The Law of the Ladder

• The Law of Division

• The Law of Leadership

• The Law of Category

• The Law of Focus

• The Law of Exclusivity

If you're not familiar with these well known marketing laws and how you should be applying them to positioning your brand, you should be!

 

BONUS!! Your registration for the Positioning Master Class includes these FREE Course Tools:

• 17-page Positioning Cheat Sheet

• Positioning Strategy Guide

• Positioning Overview

• The 22 Immutable Laws of Marketing

• Business Knowledge Base

 

Why should you enroll in the Positioning Master Class?

It's comprehensive. There are over 100 detailed slides, each with audio instruction. You get online tests for checking your learning. Plus, you'll get access to invaluable positioning tools and resources.

You may start the Positioning Master Class at anytime and from any computer - both from home or work! No restrictions!

There's no time limit, so you can take your time mastering brand positioning. You can even repeat the course as many times as you need!

You save money! A live class on positioning from a national seminar company would cost you between $100 and $300, plus you'd have to arrange your schedule for that particular day and time. A college course would cost between $300 and $600, plus books!

 

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The Arkansas Small Business and Technology Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock College of Business and other institutions of higher education. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. It is the goal of UALR to eliminate discriminatory harassment and to promote equal opportunity regardless of race, gender, color, national origin, sexual orientation, age, religion, veteran's status, or disability.